1.25M+ media impressions, 0 advertising spend, 100% earned media
Spectrum NY 1 - East Harlem nonprofit faces major funding shortfall after gym's forced move.
By Eric Feldman
Nov. 13, 2025
It was just a few years ago George Gallego excitedly showed off the gym he spent years building in East Harlem.
"Having a space that understands your unique needs is extremely important," he said as he explained how each piece of equipment is accessible to anyone with a disability. (Click to full article)
ABC 7 NY - George Gallego to take part in NYC Marathon using manual wheelchair to save The Axis Project gym
By Pedro Rivera
Oct. 31, 2025
Despite being paralyzed and in a wheelchair since 1992, George Gallego will be fighting every mile of this marathon to make sure people like him have a place they can grow stronger as well.
Gallego is no stranger to the New York City Marathon.
"I believe that I am the only person on Team Inspired that utilizes a manual chair," he said. (Click to full article)
NHK @nyc①大リーグのワールドシリーズと大統領選②人と人をつなぐバリアフリーのジム
公開：
2024年10月25日(金)午後3:31
ABC Localish - Jamming at the 'Most Inclusive Roller Skating Party Ever'
By Pavar Snipe & Brittany Winderman
Nov. 15, 2023
The Axis Project, founded by George Gallego and Danniel Swatosh, is a trailblazing gym that provides resources, scholarships, and programs for people with disabilities as well as seniors. As a 501(c)(3) nonprofit, the Axis Project was designed to ensure people with disabilities and anyone who has been newly injured or recovering from surgery would keep the gains they made during whatever physical therapy was covered by insurance.
"When it comes to rehab or occupational therapy, there is a maximum number of visits that the individuals are allowed. So usually when someone completes their therapeutic period, they end up regressing. At the Axis Project, since we focused on health and wellness as well as fitness, these visits are not charged against the insurance companies as physical therapy visits or occupational therapy so we're able to ensure they keep their gains over time," Gallego explained. (click for full article)
Univision - Gimnasio en Harlem ofrece servicio a personas con discapacidad y adultos mayores
By Alejandro Condis
Aug. 25, 2023
La asociación Access Initiatives tiene un gimnasio en Harlem especializado para personas con discapacidad y adultos mayores.
La asociación Access Initiatives tiene un gimnasio en Harlem especializado para personas con discapacidad y adultos mayores.
El que estos grupos de personas puedan mantener un estilo de vida sano e independiente es la meta de esta asociación que les ayuda también con programas, actividades y clases.
Spectrum NY 1 - Gym catered to people with disabilities set to reopen
By Eric Feldman
Jul. 25, 2023
For most of his life, George Gallego has relied on determination, hard work and grit. It goes back more than 30 years ago, when Gallego was inspecting a construction site where he worked.
"It took me almost 10 years to kind of finally accept the world of spinal cord injury," Gallego said. "It took me that long to love myself."
By that point, he ballooned to about 350 pounds. He knew something had to change. So he started to go around the block in his wheelchair. Those laps, eventually, turned into marathons. And after years, they became triathlons.
"I was hooked immediately," Gallego said. He was hooked on wellness. (click for full article)
